Andrea Lopez · Quality Coordination · Kurz Mexico
Language: Spanish · Subtitles: Spanish/English
At Labelexpo, the team stops by one of the most impressive and visually striking stands at the show—Kurz’s stand—where they meet with Andrea López. She warmly welcomes the visitors and expresses the company’s excitement about participating in such a significant industry event. Kurz, known for its expertise in graphic enhancement, is showcasing its full portfolio of solutions that aim to make printed materials more beautiful and impactful in the market.
Andrea shares insights into what Kurz presents at the expo, including their wide range of dies for various design enhancements—from micro and nano textures to high-security features like holograms and VOID technologies tailored for the pharmaceutical sector. The stand highlights aesthetic and functional security innovations, offering tools for traceability, counterfeit detection, and customer engagement.
With years of experience in the market, Andrea explains that Kurz divides its security offerings into two main areas: physical appearance, which includes simulated holograms and enhanced finishes, and deeper security layers like invisible inks and barcode scanning for full product traceability. These solutions allow brands to monitor where and how their products are bought and used, offering a comprehensive 360-degree approach to packaging and labeling.
She emphasizes the importance of finishing touches in label design—what Kurz calls “embellishment”—which help products stand out on the shelf and invite consumers to look closer. With a wide selection of foils in various colors and patterns, Kurz offers brands the tools to differentiate themselves and create a strong visual identity.
As the expo starts, Andrea notes the strong attendance and expresses optimism about connecting with existing clients and new potential partners. She invites everyone to visit stand E71, where the Kurz team is ready to share their innovations and welcome visitors throughout the event.
Interviewer: Claudia Mendoza Angeles · Revista El Impresor
Wed April 2nd
Priscila Segura Azevedo · Marketing Manager ...
Language: Spanish · Subtitles: Spanish/English At Labelexpo Mexico, Priscila Segura Azevedo of Fedrigoni shared the company’s enthusiasm for participating in the event for the very first time in the region. While Fedrigoni is a regular presence at Labelexpo shows in Chicago, Barcelona, and Brussels, this marked its debut in Mexico—a strategic move that reflects the importance of the Latin American market. Priscila noted the strong interest from customers seeking specialty and convenience-driven label solutions. Mexico, in particular, offers a vibrant market full of potential, especially for a company like Fedrigoni that specializes in high-end, technically advanced materials. With origins in papermaking, Fedrigoni began by producing textured and specialty papers. Over time, the company expanded into the label industry, which has become one of its core strengths. Fedrigoni’s label solutions are applicable across various sectors, including wines, spirits, tequila, mezcal, pharmaceuticals, hobbies, and personal care, offering tailored, high-tech products for each. A major focus at the stand was sustainability, a value Priscila described as fundamental. She introduced the RI-MOVE line of sustainable labels, designed specifically for PET packaging. This technology allows labels to be easily removed during the recycling process, ensuring that PET containers can be fully and efficiently recycled. During her demonstration, Priscila explained how standard labels leave behind residues hindering PET recycling. In contrast, Fedrigoni’s RI-MOVE labels separate cleanly in a caustic soda bath—a standard part of the PET recycling process—allowing the PET to sink while the labels float. This ensures effective separation and full recyclability. With a normal label, that’s not possible—there will always be residue. In addition to RI-MOVE, Fedrigoni also presented its linerless label technology. Traditional labels require a liner—essentially backing paper—that becomes waste. The linerless design eliminates this waste entirely, allowing for full-width printing and greater material efficiency. There’s no waste, no discard. It’s another way the company is addressing sustainability. Looking to the future, Fedrigoni hopes to strengthen its presence in the Mexican market. Many customers may still recognize the company by its former name, IP Venus, but the brand is eager to establish itself under the Fedrigoni identity. Priscila emphasized the company’s openness to collaboration and problem-solving, inviting customers to bring forward their challenges and projects. Fedrigoni is here to solve problems. The goal is to find the best solutions together. She closed by expressing gratitude for the opportunity to present the company’s products and technologies and encouraged visitors to explore the stand and learn more about Fedrigoni’s forward-looking innovations. Interviewer: Nayelli González Menéndez · Revista El Impresor