In this interview, Global Director – Digital Embellishment Solutions, Michael Aumann, explains the three types of digital embellishment technologies that today exist and how these are used based on application. We also talk about sustainability and many more interesting things – but dig in, we are certain you will like this! Kurz has built a super nice booth at LabelExpo, where they show both technology and applications. In the interview, we learn more about whether metalization is sustainable and how Kurz addresses sustainability both in the production and in the finished products. We also get a chance to learn about the technologies Kurz supplies and, therefore, better understand when to use which technology. It was super nice meeting Michael Aumann again, who recently stepped into a global marketing role. It’s worth listening to!