Andy Mattice · Solutions Enablement · Xerox · Expografica
At Expográfica in Guadalajara, Editor Morten B. Reitoft from INKISH speaks with Andy Mattice from Xerox about the growing convergence of print, retail communication, and digital signage. The conversation explores Xerox’s retail publishing platform, originally developed through technologies connected to Lexmark and IBM, and how retailers increasingly rely on centralized content management systems to control everything from printed signage and shelf labels to social media communication and electronic displays.
Andy Mattice explains how the platform helps retailers automate and localize communication across thousands of stores while remaining hardware-agnostic and compatible with multiple print and display technologies. The discussion also highlights how printers and service providers can use these systems to remain relevant as retail communication evolves from purely printed materials toward integrated digital and omnichannel environments.









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