Michael Aumann · Global Director Digital Embellishment · Hunkeler Innovationdays 2025 #HID25
Michael Aumann is the Global Director of Digital Embellishment for Kurz, and in this interview, we get a chance to talk to him about the innovations Kurz delivers to the market but also how they use 3D presentation models to show the technology – but listen and learn 🙂









Printing United 2023 Michael Aumann Global Director - Digital Embellishment Solutions KURZ
WARNING - this is a LONG interview/walkthrough. It is a decision to edit or to cut interviews into shorter sections. Still, sometimes it also makes sense to learn about the business opportunity, learn the technology, see the samples, and understand the entire ecosystem. Michael Aumann from KURZ has been on INKISH before, but I believe it's the first time we've learned so much in one go - and you know - almost 25 minutes fly by in good company - enjoy!
Embellishment, Embellishment, Embellishment Michael Aumann Director, Digital Embellishment
Michael Aumann, Director, Digital Embellishment from KURZ USA, has a vision that can't come as a surprise - "more embellishment, more embellishment, and more embellishment." He is responsible for digital embellishment, though very honest about the need for both digital and analog embellishment options for a long time to come. INKISH got the chance to meet with Michael Aumann, Allan Quimby, and Myron Werner from KURZ USA - and this is the first of the results - stay tuned!