Geert Pierloot · Managing Director · Summa · FESPA Barcelona 2026

At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Geert Pierloot from Summa about the company’s major relaunch, new branding, and the introduction of the new Vantage platform.

More than just a new machine launch, Summa presents what it describes as a “rebirth” of the company, combining a stronger market position, updated branding, and ambitious plans for future growth in digital finishing and industrial cutting applications.

The conversation explores how Summa focuses on productivity, ease of use, automation, and operator efficiency rather than simply raw machine speed. Features such as automatic calibration, blade recognition, workflow optimization, and open ecosystem integration are designed to reduce errors, save materials, and improve return on investment for print service providers and converters.

The interview also addresses competition from low-cost manufacturers, European production advantages, customer profitability, and why Summa believes innovation and workflow intelligence remain the key differentiators in an increasingly competitive market.

A fascinating discussion about product development, automation, industrial finishing, and why Summa believes the future belongs to companies that combine performance, simplicity, and workflow integration.