Sabine Rittmeyer · CMO · POCO · Reporting from Drupa 2024
In the corner of Canon’s gigantic booth, you find a small yet fascinating corner featuring programatic print – which, in essence, is also referred to as the Omni channel. We got to talk to CMO Sabine Rittmeyer from the retail chain POCO. Poco uses the Omni Channel to drive traffic to their outlets and give users an experience when shopping – listen and learn!