In this talk, Golan Landsberg shares how his dual roles—leading R&D at HP Indigo and serving as a Lieutenant Colonel in the Israeli Army’s Search and Rescue Unit—shape his perspective on teamwork, crisis response, and conflict resolution. Drawing on firsthand experience from global earthquake missions, including rescue efforts in Turkey, he illustrates how disasters transcend politics and can momentarily bridge deep-rooted conflicts between nations. He highlights the intensity of field rescues: racing against time, working in harsh environments, and making impossible decisions to save lives. These challenges reveal universal lessons that also guide innovation in his professional life: the importance of a clear mission (“knowing your North Star”), the necessity of perseverance, timing, adaptability, and the power of dedicated teams. He compares the urgency and improvisation needed to rescue survivors from beneath rubble with bringing cutting-edge products to market under tight deadlines. Ultimately, the talk suggests that just as saving strangers in foreign lands can temporarily heal tensions, applying the same resilience, empathy, and problem-solving in our personal and professional spheres can create opportunities for understanding and progress.

The theme for the NON-EVENT 2024 is 'Conflict,' as we all experience conflicts on different levels, we have invited speakers who are exposed to conflicts, learned to live with them, and used conflicts to move things forward. One of the most challenging conflicts is centered, where the outcome can be peace or war. This is where we find VP of R&D HP Indigo, Golan Landsberg, who has also been on the Search & Rescue team for IDF; besides his job with HP, in peacetime, a challenge, and when at war, even more challenging. Listen to Landsberg and if you attend the NON-EVENT in Copenhagen on December 5th, 2024 - more to follow.  

Today's Bonjour is with Noam Zilbershtain, the General Manager for HP Indigo. We had a super casual conversation about coffee habits in the mornings, jetlag, and, of course, technology.

"We are only at the beginning," Noam Zilbershtain says when talking about the opportunities with digital print - and we are talking to a very confident General Manager. Noam Zilbershtain is a super nice and open person who walks into you - easy to talk to, and still with great opinions about the market and how he and his team can drive HP in the right direction. We also get a chance to talk to Noam Zilbershtain about the war in Israel, about liking people, and, of course, he gets an option to mention football :-)