42% Alcohol and 17% Response Rate · Pat McGrew · Print Sample TV #85

In this episode of Print Sample TV, host Pat McGrew gives you an example of a super DM campaign made by Absolute Vodka in Toronto. Absolute is one of the strongest alcohol brands in the world, and what you may not know is from a small city in Sweden, Aarhus, where they use the same water, the same technology, and the same ingredients as ever. They are today the largest “food exporter” in Sweden – so seeing them being innovative in DMs like here – just whau!