We promised to ask Xerox if they are leaving the professional production space after many speculations – and the answer from VP Global Production Marketing, Andrew Gunn, gave us a loud and clear ‘no’ to this question. With a renewed agreement with Fujifilm about developing new products, this is at least not something to be worried about now. What is MORE interesting, however, is Xerox’s focus on marketing automation, AI, and many more things that, in our view, add value for Xerox customers but eventually free Xerox from specific hardware platforms. Like HP’s PrintOS can be used with other brands, so is it for Xerox – if we understand Gunn correctly – but listen to Andrew Gunn and judge yourself. To us, great and encouraging statements from Xerox.