Produced By INKISH.TV

At the Graphics Canada show, INKISH talked to the Head of Global Product Marketing and Product Life Cycle, Andrew Gunn from Xerox, about something called Genesis. The great thing about Genesis is that it has become part of the XEROX DNA as it’s about how Xerox customers and their customers can become more profitable using the Beyond CMYK+ technology and in the interview part in the same film with Global Product Marketing Manager Billy Stojanovski, talk about another theme with Xerox, ‘Better Together.’ ‘Better Together’ is very much about utilizing different types of technology, so you, for example, use one type of technology for covers and another for content – to optimize your profit. INKISH believes most PSPs already understand this, but by emphasizing this once again, Xerox is taking the lead in educating customers – that gives an A in our minds 🙂