In this INKISH interview, Morten B. Reitoft speaks with Sheilae Siagian, a recipient of The Canadian Print Scholarships Program and one of the emerging young voices working to reshape how the printing industry is perceived. Sheilae explains that her interest in print began in high school through communication technology classes and yearbook production, where design became tangible. The ability to create something physical, something that can be touched and experienced, became the foundation for her decision to pursue print as a career, even without any family background in the industry. Together with Steve Falk, she developed the “Sheila the Print Nerd” video series, aimed at younger audiences about to choose their educational path. The idea is simple: show what the printing industry actually is. From manga books and packaging to signage and branded materials, the series focuses on real applications and presents them in a way that feels relevant and accessible. A recurring theme in the conversation is perception. Many people associate print with declining products, but Sheilae points out that when the industry is explained through everyday applications, the reaction changes. Packaging, signage, and printed materials are everywhere, and once people understand that, the industry suddenly becomes both visible and relevant. The discussion also touches on how younger and more experienced professionals can work together. Sheilae sees strong value in learning from experienced people while bringing curiosity and openness to the industry. Rather than viewing generations as fixed groups, she describes a need for collaboration where knowledge and new perspectives meet. Looking ahead, she does not limit herself to a single role. With insight into premedia, press, and postpress workflows, she is drawn toward positions that combine technical understanding with coordination and responsibility, such as project management, where she can stay close to both the process and the final product. The interview ends with an invitation to bring her concept to Europe, reflecting a shared ambition to strengthen awareness of print across markets and inspire more young people to see the opportunities the industry offers. The Canadian Print Scholarships Sheilae Siagian