Replay: EFI MarketDirect StoreFront – Powerful, simple – flexible eCommerce for Print

In our presentation we will discuss and demonstrate how EFI’s MarketDirect StoreFront software delivers a set of powerful yet simple tools to facilitate web to print for the modern printer. We’ll cover a number of areas focusing on SmartStores (Visual product builder, commercial & packaging), the importance of Integrations to EFI MIS solutions, 3rd party Systems using our API + XML, JDF, Fiery, and Shipping. We’ll take a close look at Automation from order submission to production and on to Fulfilment. We will also look at additional modules which add to the functionality including things such as Single Sign-on (SSO), VDP, Credit Card, Auto-Engage for active marketing campaigns including promo code and abandoned shopping carts – full Cross Media campaigns, and a brief look at our Entity’s module, an architectural framework that enables support for a multi-tier business unit within a single MarketDirect StoreFront instance.

Robert Candey
https://www.linkedin.com/in/robertcandey/
David Lowe
https://www.linkedin.com/in/david-lowe-08a0065/