A few weeks ago, a film was published with a very clear message – use print if you like or don’t like it – but don’t use the environment as an excuse for your choice. The film has humor but a serious message that all printers and the industry should back – namely, that false statements about print don’t do us any good. I invited Bernd Zipper for an interview to talk more about the film, how the supermarket chain REWE most likely only does this to save money, how this can become a generational challenge, and many other interesting topics – important – and a message from Bernd Zipper – the links below are to be shared!

LinkedIn Profile:
https://www.linkedin.com/in/berndzipper/

Link to Initiative Online Print
https://initiative-online-print.de/en/

Link to REWE film English
https://youtu.be/56a-pAa8yuQ

Link to REWE film German
https://youtu.be/i4WmBseqY9Q

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