Laetitia Reynaud 路 European Policy Advisor 路 Intergraf 路 Print Matters 2026
At Intergraf Print Matters in Budapest, Morten Reitoft speaks with Laetitia Reynaud, Policy Advisor at Intergraf, about one of the most important鈥攁nd often most complex鈥攖opics facing the European printing industry: legislation.
As one of Intergraf鈥檚 leading experts on sustainability, environmental policy, and regulatory affairs, Laetitia works at the intersection of industry and European policymaking. Her role involves helping printers understand new legislation, representing industry interests in Brussels, and ensuring that the voice of the printing sector is heard as new regulations are developed.
The conversation explores several major legislative initiatives affecting printers, including packaging regulations, sustainability requirements, environmental reporting, and the long-term implementation timelines often associated with European legislation. Laetitia explains why rules that may not come fully into effect until 2040 still require attention today, as businesses need time to adapt, invest, and prepare for future compliance requirements.
Morten and Laetitia also discuss the challenge of making complex legislation understandable and relevant for printers. Using examples from packaging regulations, they explore how legal definitions can sometimes appear surprising鈥攐r even confusing鈥攁nd how political compromises often shape the final outcome of legislation.
A key topic is the relationship between regulation and simplification. While many businesses feel burdened by increasing compliance requirements, Laetitia explains that much of the legislation currently being implemented originates from policy decisions made several years ago under the European Green Deal. At the same time, current political discussions within the European Union increasingly focus on reducing administrative burdens and simplifying compliance, particularly for smaller businesses.
The interview also offers insight into how Intergraf works within the European legislative process. As a relatively small association representing a highly diverse industry, collaboration with suppliers, customers, and partner organizations is often essential to ensure that the printing industry’s concerns are understood and considered by policymakers.
A highly informative discussion about European legislation, sustainability, packaging regulations, regulatory simplification, and the critical role industry associations play in helping printers navigate an increasingly complex business environment.









Sarah Schumacher 路 Winner of Intergraf's Young Talent Award 2025
Sarah Schumacher won the Young Talent Award 2025 - and we got the opportunity to get an interview, and whau. Determined, clever, and exactly the kind of talent we need is what she represents, and in this interview you will learn how Sarah Schumacher not only is the World Champion in Mini Golf, but also walked the El Camino de Santiago - 800 km in 29 days - to find out what she would like to study. The Camino didn't do the trick, but the people she met inspired her to take a degree in print. Now running her own consultancy business - well, this young lady can be tomorrow's leadership you need today. Watch, be inspired, and if you attend the Print Matters Conference on June 13th in Luzern, you will hear Sarah Schumacher speaking. Great to get to know you, Sarah! Read more about the Young Talent Award program here, and read the contributions: