Language: Spanish · Subtitles: Spanish/English At Labelexpo, the team stops by one of the most impressive and visually striking stands at the show—Kurz's stand—where they meet with Andrea López. She warmly welcomes the visitors and expresses the company's excitement about participating in such a significant industry event. Kurz, known for its expertise in graphic enhancement, is showcasing its full portfolio of solutions that aim to make printed materials more beautiful and impactful in the market. Andrea shares insights into what Kurz presents at the expo, including their wide range of dies for various design enhancements—from micro and nano textures to high-security features like holograms and VOID technologies tailored for the pharmaceutical sector. The stand highlights aesthetic and functional security innovations, offering tools for traceability, counterfeit detection, and customer engagement. With years of experience in the market, Andrea explains that Kurz divides its security offerings into two main areas: physical appearance, which includes simulated holograms and enhanced finishes, and deeper security layers like invisible inks and barcode scanning for full product traceability. These solutions allow brands to monitor where and how their products are bought and used, offering a comprehensive 360-degree approach to packaging and labeling. She emphasizes the importance of finishing touches in label design—what Kurz calls "embellishment"—which help products stand out on the shelf and invite consumers to look closer. With a wide selection of foils in various colors and patterns, Kurz offers brands the tools to differentiate themselves and create a strong visual identity. As the expo starts, Andrea notes the strong attendance and expresses optimism about connecting with existing clients and new potential partners. She invites everyone to visit stand E71, where the Kurz team is ready to share their innovations and welcome visitors throughout the event. Interviewer: Claudia Mendoza Angeles · Revista El Impresor