Sascha Knabe · Niederlassungsleiter · Heidelberg · Print Symposium ´26
At the Print Symposium in Murnau, Southern Germany, Morten Reitoft speaks with Sascha from Heidelberg, responsible for sales in Southern Germany, about the strength of the regional print market and the importance of keeping enthusiasm alive in the industry. Surrounded by printers, suppliers, and creatives at the “Danger Zone” event hosted by Fight Rudolf Druck, the conversation highlights why Heidelberg supports initiatives that celebrate print and bring the industry together.
Sascha explains that Southern Germany remains one of Heidelberg’s strongest markets, with thousands of printing companies and a long tradition of high-quality print production. While the industry has faced crises ranging from COVID and energy costs to economic uncertainty, he believes the greatest danger is losing passion for the business. Both discuss how the print industry still struggles to promote itself effectively to governments, agencies, brands, and end customers, despite print being one of the most sustainable and emotionally engaging communication channels available today.
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Fri May 22nd
Rudolph Druck · Geschäftsführer · Butz &...
At the Print Symposium in Murnau, Southern Germany, Morten Reitoft speaks with Thomas Karcher, a printer, podcaster, and growing voice in the German print industry, about how print can reconnect with customers through passion, craftsmanship, and digital communication. The conversation explores how printers often forget the unique value of what they create, from fine papers and laminations to bindings and finishing techniques that most customers have never experienced before. Thomas Karcher explains how online printers changed the market by simplifying ordering processes and improving transparency, while traditional printers still have enormous opportunities through specialization, creativity, and customer relationships. Together, they discuss how print and digital media should not compete, but instead work together in an omnichannel approach where each medium supports the other. Social media, storytelling, and physical print samples are all seen as essential tools for inspiring customers and demonstrating the emotional and tactile power of print.