At FESPA Barcelona 2026, Wayne from INKISH speaks with Jacob Hansen from Robotfactory about how robotics and automation are becoming increasingly important within the graphics and finishing industry. Working closely with Zünd for more than 30 years in the Nordic region, Robotfactory specializes in integrating robotic solutions with digital cutting systems to automate loading, unloading, sorting, and material handling processes for print and finishing companies. The conversation explores how modern robotic systems are evolving from simple collaborative robots into highly flexible production tools capable of handling sheets, rolls, stickers, streamers, and a wide variety of materials through interchangeable grippers and software-controlled workflows. Hansen explains that Robotfactory focuses on creating standardized automation platforms that can later be customized and upgraded to meet customer requirements. Together, they discuss the challenges of labor shortages, rising production costs, and the need for easy-to-use automation that integrates seamlessly into existing workflows. While robotic systems represent a significant investment, Hansen argues that the return on investment often comes faster than expected, especially as labor becomes more expensive and difficult to find. Both agree that robotics will play a central role in the future of print production, particularly as the industry moves toward more automated, flexible, and lights-out manufacturing environments.