Benjamin Bösch joined Koenig & Bauer Durst just weeks before this interview. Still, with a background from manroland, HP, Landa, and now Koenig & Bauer Durst, we, of course, had to ask him if his the 'living evidence of the digital transformation,' - and here we go. Will the increased digital transformation in packaging also change how sales are done, and will that commoditize the market? We are excited to see Benjamin Bösch with Koenig & Bauer, and hopefully we will get more chances to talk to him in the future. Enjoy!