Davy Verstaen · Appstore & Partner Manager · Enfocus · Power to Move
At Canon’s Power to Move event in Venlo, Morten Reitoft speaks with Davy Verstaen from Enfocus about one of the hottest topics in the printing industry today: how AI, workflow automation, and mass customization are finally coming together to create real business opportunities.
While many companies talk about personalization and mass customization, Verstaen demonstrates how to implement these concepts today using Enfocus Switch, AI-powered content generation, and integrated production workflows. Visitors to the Canon event receive highly personalized products, including posters, postcards, and AI-generated storybooks, all produced through automated workflows that combine technologies from Canon, Enfocus, XMPie, Onyx, and other partners.
The conversation explores the practical realities behind AI-driven production. While the programming itself can often be completed surprisingly quickly, the real challenge lies in prompt engineering, consistency management, and the creation of repeatable processes that deliver predictable results at production scale. Verstaen shares how months of refinement and testing were required to ensure that AI-generated content consistently met quality expectations.
Beyond the demonstration itself, the discussion examines how workflow automation is evolving from traditional rule-based systems toward intelligent automation. Increasingly, printers are connecting Enfocus Switch with AI platforms to automate tasks such as order processing, data extraction, job preparation, and workflow orchestration. Rather than replacing existing automation systems, AI is becoming an additional layer that helps organizations handle more complex and variable processes.
The interview also addresses the economics of AI, the role of third-party integrations, and the opportunities available to printers willing to embrace new technologies. For Verstaen, the combination of workflow automation, AI, and personalization represents one of the most exciting developments the industry has seen in years.
This is a fascinating conversation about moving from talking about mass customization to actually producing it.









Nele Van Den Haesevelde · Team Lead Customer Success · Enfocus · Reporting from Drupa 2024
Nele Van Den Haesevelde is responsible for customer success, which essentially means that after a solution has been delivered to a customer, she and her team follow up with the customer to ensure satisfaction. Great approach!