Eric Vessels · Taktiful · Product Enabler & CXO · Fujifilm Revoria PC2120 reveal

At Fujifilm’s Open House in Hanover, Illinois, just outside Chicago, Morten B. Reitoft speaks with Eric Vessels, Chief Experience Officer (CXO) at Taktiful, about the company’s mission to help printers create more value through digital embellishment.

The conversation centers around Taktiful’s newly launched Digital Embellishment Manifesto, which argues that the print industry has spent too many years competing on price instead of promoting the unique strengths of print. Eric explains why he believes print’s greatest advantage is its tactile nature and why embellishment should be viewed as a business strategy rather than simply an aesthetic enhancement.

Morten challenges Eric on whether the manifesto is an industry movement or a clever marketing initiative, leading to an open discussion about thought leadership, profitability, and the role Taktiful hopes to play in helping printers build stronger businesses.

The two also discuss Fujifilm’s Revoria platform, fifth and sixth colors, digital foiling, raised UV, and how new technologies are making embellishment accessible to many more print service providers than ever before. The conversation concludes with fascinating insights into the psychology of touch and why tactile print has such a powerful influence on customer engagement and purchasing decisions.

A thoughtful conversation about digital embellishment, print psychology, profitability, and why the future of print may lie in rediscovering what has always made it unique.