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One of the takeaways for me is of course to see all the integrations that everyone is doing, and from time to time you see great integrations. From time to time you also see things that are not so great, but then it’s great for me to start thinking about how I can improve that, how I can bring that to the customer. Maybe it’s configuration, but maybe we can build new functionality for them to improve that experience.

We say fast. Yes, especially if you look at the past three months because, as I’ve been announced yesterday, we’ve been replacing some of the technology under the hoods to future proof the product and to further build new functionality. So in the first eight months of the year, it wasn’t really visible because we were working on under the hoods, but now in the past three months it was like feature, feature, feature, because we now have a good foundation to release new stuff. So yes, now, it’s really going fast.

It’s a mix of things, of course. First of all, you have to listen to your customers. So if a couple of customers are asking for the same things, we try to find the similarities there and make something that is useful for the most of our customer base. We also bring some company vision into the mix, of course. It’s not because our customers are not asking for it that we should not do it. From time to time we like to create new things that our customers are not asking for today, but if we think that there’s a future there and people will ask about it in the next years, but mainly it’s driven from from feedback. 80% of what we do is driven by feedback from our user community, of course.

One of the examples of corporate strategic decisions is to really start focusing also on the digital use case. That’s one of those things, because basically, the concepts that we brought to print are even more applicable to digital because the volumes are higher. Digital design has a shorter lifetime, sometimes it only lives for a couple of seconds, so we need a lot of throughput there and flexibility. That’s why we focus on dynamic layout, so everybody will benefit from that, from print to digital.

It’s a part of it, of course, we are very active in the print space, but the thing is, even is there something as a pure print space? It’s more and more becoming Omni channel. If you take a look at what brands are doing, I don’t remember the exact numbers, but I think 70% is both print and digital. It wouldn’t make sense for us to only focus on one vertical. We do want to be Omni channel product and do some VB relevant and print packaging and at the same time and digital too.