Lisa Weese · Snr Director, Category Marketing & Product Planning · Canon · PRINTING United Expo 2024

It was super lovely talking to Lisa Weese, who shared insights on bringing products to market. Imagine setting the right price point, marketing into channels, providing service, and all the things that make a product available when ready to be launched—genuinely great to learn from Weese, so enjoy!

En Tonya Powers · Sr. Director, Marketing · Canon Solutions America · PRINTING United Expo 20224

Tonya Powers · Sr. Director, Marketing · Canon Solutions America · PRINTING United Expo 20224

Sr. Director, Marketing Tonya Powers can add Road Warrior to her title as she has been on the road since before drupa till now, PRINTING United. In between drupa and PRINTING United, thINK celebrated its 10th anniversary - and it is amazing to see how much Canon has developed over the years. As Tonya Powers explains, from transactional print to full-color 1200 DPI commercial applications - fantastic, but listen and learn for yourself!