Esteban Garcia · Business Development Ma...
Language Spanish - Subtitles Spanish/English
At LabelExpo Mexico, Esteban GarcĂa represented CERM as their Business Development Manager for the United States, Mexico, South America, and Latin America. With his deep understanding of the industry, GarcĂa shared CERMâs focused vision and the value their specialized software brings to companies in the label and packaging sector.
CERM, a Belgian company with over 30 years of experience, develops software tailored specifically for businesses in labeling, flexible packaging, and corrugated cardboard. GarcĂa emphasized that CERM deliberately concentrates on this niche, believing that actual value lies in specialization. âThis is what we do,â he noted, underscoring the importance of doing one thing exceptionally well rather than spreading resources too thin.
During the event, GarcĂa highlighted the challenges many companies in the sector faceâparticularly labor shortages and competition from larger, more modern operations. In response, CERMâs software is designed to streamline workflows, reduce unnecessary steps, and capture key production data accurately. This efficiency empowers companies to remain competitive without overhauling their equipment or expanding their workforce.
One of the CERM system's most compelling features is its ability to deliver real-time quotes in minutesâa critical need in todayâs fast-paced business environment. GarcĂa explained how CERM eliminates redundant data entry across the production process, allowing information to flow seamlessly from quoting to invoicing, including inventory and warehouse management. The result is a fully integrated solution that supports operational excellence.
CERM is making its debut at LabelExpo Mexico after attending the event as a visitor. Pleased with the experience, the team returned to showcase their platform to companies that may not have had the opportunity to attend LabelExpo in Brussels or Chicago. The goal is to introduce more Latin American businesses to CERMâs capabilities through live demos and direct interaction.
When asked about the companyâs performance in the Mexican market, GarcĂa reported positive momentum, noting strong client relationships in Mexico and South America. He expressed enthusiasm about the future, sharing that CERMâs regional team has already tripled in size during his five-year tenure and continues to expand rapidly.
Looking ahead to 2025, GarcĂa remains optimistic. âWe are growing fast and doing very well,â he said, reinforcing CERMâs commitment to innovation and industry collaboration.
As the conversation concluded, GarcĂa invited all attendees at LabelExpo Mexico to visit the CERM stand. âWeâre excited to meet more people from the industry and build new partnerships,â he added.
Interviewer: Nayelli Gonzålez Menéndez · Revista El Impresor