At Labelexpo Guadalajara, CERM is present to showcase its growing commitment to the Latin American market, particularly Mexico. Steffen Haaga, representing the company, shares that this is his fourth visit to the country but the first time exhibiting at the show in Guadalajara. Previous visits revealed a vibrant and promising market, encouraging CERM to invest further and establish a stronger presence. Mexico has proven to be an exciting and significant region for the labels and packaging sector. With a large and growing population, increased demand for consumer goods, and a strong retail presence, the country offers substantial opportunities for companies like CERM. Some of the company’s largest and most impressive clients are based in Mexico, including Etiflex, a massive 500-employee printing facility in Mexico City, which stands out as one of the largest single-plant label operations. The conversation also touches on CERM’s recent acquisition of Swedish-based Omikai, a cloud-based MIS company. This strategic move is not just about expanding market reach but also about accelerating CERM’s technological development. Omikai’s advanced cloud architecture and highly capable team are expected to fast-track CERM’s cloud roadmap by several years. The synergy between the two companies is strong, both culturally and technically, making the integration a natural fit. Looking ahead, CERM sees significant potential in Mexico and across Spanish-speaking markets. With increased demand for automation and digital transformation in printing workflows, CERM is responding by building local capacity, including hiring support and implementation specialists in the region. The expectations for Labelexpo and beyond are high, driven by a belief in the region’s growth and a clear vision for supporting that growth with advanced solutions.