Ricardo Martinez (HP) & Carlos Vega (HP) · Open Mic · PRINTING United 2025

Morten B. Reitoft meets two HP representatives from Mexico during an open-mic session at Printing United. They explain that the new HP device shown is an important upgrade for their market, offering roughly 50% more speed and a larger format compared to the previous 3000-series models. They have already sold many of the earlier units in Mexico and expect strong demand as customers begin renewing installations and as they approach new prospects. Although competition is strong with other vendors launching new products, they note that HP remains a leading choice for their customers, and early feedback on the new machine has been positive.