Ep 51: Brand, Culture, and Mental Health in Print with Jessica DeCola

Jessica DeCola joins Eric Vessels on Taktiful Tuesdays for a conversation about print, people, brand, culture, and mental health.

Jessica shares how she accidentally found her way into the print industry, what kept her here, and why her new role as Director of Brand and Strategic Growth at Blooming Color feels like the right cultural fit. The conversation explores why print companies often struggle to market themselves, how brand is more than a logo or campaign, and why the human side of business matters just as much as the manufacturing side.

Eric and Jessica also discuss She*t for Brains, the mental health and wellness initiative she co-founded with Dave Rosendahl, Chris Minn, and John Bailey. Jessica explains how a moment of vulnerability at Dscoop sparked a broader movement to create safe, honest spaces for people in the print community to talk about stress, trauma, therapy, leadership, and the pressure of working in a demanding industry.

In this episode:

• Jessica’s unexpected path into print
• Why culture shaped her move to Blooming Color
• How printers can tell better brand stories
• Why people buy from people, not companies
• The origin and mission of She*t for Brains
• Mental health, vulnerability, and leadership in print
• Why taking care of people is good business

If you or someone you know is struggling, call or text 988 in the United States to connect with the Suicide and Crisis Lifeline.