Ep 53: Digital Embellishment as a Business Strategy with Ed Wiegand

In this episode of Taktiful Tuesdays, Eric Vessels sits down with Ed Wiegand, President and CEO of JetFX Inc., to talk about digital embellishment as more than a visual upgrade. It can be a strategy for profitability, differentiation, sustainability, and growth.

Ed shares how his background in labels, packaging, combination printing, and digital production shaped the creation of JetFX. He explains why digital embellishment is gaining traction across labels, nutraceuticals, cannabis, cosmetics, candles, flexible packaging, and more.

The conversation covers how UV inkjet based embellishment can reduce waste, lower make-ready time, support variable effects, improve margins, and help brands stand out in crowded markets. Eric and Ed also discuss retrofit systems, single pass embellishment, security printing, flexible packaging, tactile effects, and why touch remains one of print’s strongest advantages.

Plus, Ed previews the upcoming Taktisphere Live! event, “Profit is the New Green”, happening Thursday, June 4 at 1 p.m. Register here: https://taktisphere.com/c/taktisphere-live/profit-is-the-new-green-how-digital-embellishment-changes-the-game