At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Ikuya Atsuchi from Mutoh about product development, Japanese engineering culture, and the company’s future together with Brother Industries. As part of Mutoh’s product planning team in Tokyo, Ikuya Atsuchi works closely with R&D, manufacturing, dealers, and market demands to help shape the next generation of products. The conversation explores how the recent acquisition by Brother was initially a surprise, but is now seen internally as an exciting opportunity where the strengths of both companies complement each other extremely well. The discussion also touches on Japanese long-term thinking, product quality, reliability, service networks, and the constant challenge of developing successful products in an increasingly competitive market. A warm and honest conversation about engineering culture, product philosophy, and why Mutoh believes the partnership with Brother creates opportunities far greater than either company could achieve alone.