Andre虂 Albrecht 路 Head of Myze & Microfactory 路 Brother 路 FESPA Barcelona 2026
At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Andr茅 Albrecht from Brother Industries about software, automation, workflows, and why connected ecosystems are becoming increasingly important in textile and garment production.
The conversation explores how Brother鈥檚 software ambitions are expanding far beyond traditional DTG workflows and toward a broader ecosystem that integrates DTG, DTF, embroidery, large-format solutions, and, eventually, products from the newly acquired Mutoh portfolio.
Andr茅 Albrecht explains why workflow software is no longer just about production automation, but also about analytics, service, support, sales enablement, and helping customers grow their businesses. The discussion also touches on AI, open workflows, connected hardware, and why software development has become one of the biggest strategic areas for future growth in print production.
An insightful conversation about how software, connectivity, and workflow intelligence are increasingly becoming as important as the hardware itself.
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Wed May 20th
Ikuya Atsuchi 路 Executive Officer 路 Mutoh ...
At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Ikuya Atsuchi from Mutoh about product development, Japanese engineering culture, and the company鈥檚 future together with Brother Industries. As part of Mutoh鈥檚 product planning team in Tokyo, Ikuya Atsuchi works closely with R&D, manufacturing, dealers, and market demands to help shape the next generation of products. The conversation explores how the recent acquisition by Brother was initially a surprise, but is now seen internally as an exciting opportunity where the strengths of both companies complement each other extremely well. The discussion also touches on Japanese long-term thinking, product quality, reliability, service networks, and the constant challenge of developing successful products in an increasingly competitive market. A warm and honest conversation about engineering culture, product philosophy, and why Mutoh believes the partnership with Brother creates opportunities far greater than either company could achieve alone.