Heiner Rupperath 路 Director 路 Brother 路聽FESPA Barcelona 2026

At FESPA in Barcelona, Editor-in-Chief Morten Reitoft speaks with Heiner Rupperath from Brother Industries about industrial printing, customer relationships, and how innovation often comes from the most unexpected places.

The conversation explores how 鈥渋ndustrial print鈥 is increasingly difficult to define, spanning everything from garment decoration and merchandising to highly specialized applications for footwear, leather, and other industrial sectors. Heiner Rupperath explains how Brother works with customers ranging from small innovative niche producers to massive production environments operating hundreds of machines.

One of the most fascinating stories involves an Italian footwear producer using 28 separate process steps to create highly customized premium shoes, demonstrating how creativity and specialization can create entirely new business opportunities.

The interview also touches on long-term customer relationships, trust, automation, software, and the Japanese company culture inside Brother, where the philosophy 鈥淎t Your Side鈥 is treated as far more than just a slogan.

A warm and insightful conversation about industrial print, innovation, relationships, and why the future of print is often shaped as much by people and creativity as by technology itself.

En Folker Stachetzki 路 Marketing Manager 路 Brother Industrial EMEA

Folker Stachetzki 路 Marketing Manager 路 Brother Industrial EMEA

Soon, Brother EMEA can celebrate the company's 50th anniversary. In this interview with Marketing Manager Folker Stachetzki, you will not only learn about some of the things you can expect, but you will also learn about Brother and what makes them as successful as they are. Great talking to Folker again :-)