David Schmedding · Chief Technology & Sales Officer · Heidelberg · Print Symposium ´26

At the Print Summit in Murnau, Southern Germany, Morten Reitoft speaks with David Schmedding from Heidelberg about the challenges and opportunities facing the global print industry. As one of the sponsors of the event, Heidelberg supports initiatives like the “Danger Zone,” where printers, suppliers, and industry experts openly discuss market pressures, creativity, and the future of print.

The conversation touches on everything from hypothetical supply chain crises to the need for stronger industry collaboration and more visible marketing of print’s value. Schmedding highlights how events like this create the right spirit for the industry, bringing together printers, manufacturers, and suppliers to inspire new ideas and make print more tangible and relevant. Both agree that the industry must become better at communicating the emotional, physical, and branding power of print to new audiences and customers.