Frank Lorenz · Regional Sales Lead · Ricoh Deutschland · Print Symposium ´26

At the Print Symposium in Murnau, Southern Germany, Morten Reitoft speaks with Frank Lorenz from Ricoh about the company’s journey in professional print, from its early drupa appearances to today’s high-speed inkjet developments like the Pro VC80000. The conversation explores how Ricoh listens closely to customers and focuses not only on print quality and speed, but also on process simplification, automation, and investment security for printers facing growing market pressure.

In the “Danger Zone” discussion, they address shrinking print volumes, competition from digital media, labor shortages, and increasing demands for productivity and sustainability. Frank Lorenz emphasizes that partnerships across the industry, from paper manufacturers to software companies and print providers, are essential for innovation and future growth. Both agree that the print industry still has enormous opportunities, but success depends on collaboration, communication, and understanding customer needs beyond technical specifications.