At Canon's Power to Move event in Venlo, Morten Reitoft speaks with Cathy Bittner and Tino Waegelein from Canon EMEA about a topic that is becoming increasingly important in modern print production: workflow. While much attention in the industry is focused on presses and print quality, Bittner and Waegelein argue that the future of productivity lies in understanding and optimizing the entire production process—from order intake to final delivery. Rather than taking a print-centric view, Canon is encouraging customers to adopt an end-to-end workflow mindset that considers every step in the value chain. A fascinating part of the discussion revolves around Canon's "End-to-End Experience," a methodology that uses physical building blocks and gamification techniques to visualize workflows, identify bottlenecks, and uncover opportunities for improvement. Originally developed as a teaching tool, the concept has evolved into a practical framework for helping customers understand complex production environments and make better decisions about automation and integration. The conversation also explores workflow openness, software integration, cloud-based solutions, strategic partnerships, and the importance of connecting specialized technologies rather than forcing customers into closed ecosystems. Canon's approach, according to Bittner and Waegelein, starts with understanding customer requirements before recommending the right combination of software, services, and production technologies. Finally, the discussion turns to artificial intelligence and whether AI may one day design and manage workflows on its own. While both see enormous potential for AI as a productivity tool, they believe human expertise, decision-making, and oversight will remain critical components of successful print production for years to come. This is a thoughtful conversation about workflow, automation, integration, and why the future of print may be less about individual devices and more about how everything works together.