At Fujifilm's FP790 Open House in Lüneburg, Germany, Wayne Beckett speaks with Brian Batease from Quantum Flex Pack, a startup flexible packaging company based in Illinois, USA. The conversation comes at a particularly exciting time for Quantum Flex Pack, which has become the first company in the United States to invest in Fujifilm's FP790 digital flexible packaging press. With production scheduled to begin soon, the company is building a complete flexible packaging operation around digital technology from day one. Having spent more than a decade in the flexible packaging industry, Batease explains why the FP790 stood out from other solutions on the market. For him, one of the biggest advantages is the machine's simplicity. By removing much of the complexity traditionally associated with digital printing, Fujifilm has created a platform that enables operators to produce high-quality flexible packaging efficiently and consistently. Quantum Flex Pack plans to serve a broad range of applications, including pet snacks, beef jerky, packaged meats, baked goods, and other flexible packaging products. Rather than limiting itself to a particular run length or market segment, the company believes the FP790 provides the flexibility to handle both short-run and higher-volume production requirements. The discussion also covers the realities of launching a startup operation, including investments in laminating, slitting, and pouch-making equipment to create a fully integrated manufacturing environment. With equipment already on order and installation plans underway, Quantum Flex Pack is preparing to enter a highly competitive but rapidly growing market. As the first American company to invest in Fujifilm's FP790, Quantum Flex Pack represents an interesting example of how digital technologies continue to open new opportunities within the flexible packaging industry.