Ep 58: Turning Print Into an Experience with David Drucker

What transforms a printed piece from something people see into something they keep?

In this episode of Taktiful Tuesdays, Eric Vessels sits down with David Drucker, CEO of High Resolution Printing and Packaging and the industry’s “Guru of Printing,” for a hands-on exploration of luxury print, packaging, specialty materials, and creative problem-solving.

David shares how he entered the printing industry, built his personal brand, and developed a career by taking on unconventional projects other printers would not touch. He also opens a box of remarkable printed work and explains the thinking behind each piece, including:

• A collectible deck of cards created after 9/11
• A luxury Flexjet invitation featuring real fabric samples
• Soft-touch menus developed for the World Cup
• A faux-leather door hanger for AMC Networks
• Media materials created for Mike Tyson fights
• A magnetic Samsung Care+ package with a titanium card
• An embossed golf invitation for Audemars Piguet
• A dimensional holiday card inspired by a sweater
• A “Diamond in the Rough” invitation designed as an interactive discovery experience

Throughout the conversation, David explains why printers should become creative teammates instead of vendors, how tactile details can change the perceived value of a piece, and why participating early in the creative process leads to better ideas.

The episode also explores David’s life beyond print, including motorcycles, charitable work for veterans, music, and the creative mindset connecting all of his interests.

Learn more about David’s podcast, Making It With Print, and watch for his upcoming deep dive into the World Cup hospitality pieces.

Making It With Print: What Makes a Print Sample Save-Worthy?