Ep 59: The Agentic Future of Print with Bernd Zipper

What happens when the customer no longer searches for a printer – and an AI agent does it for them?

In Episode 59 of Taktiful Tuesdays, Eric Vessels sits down with Bernd Zipper, founder and CEO of ZipCon Consulting, chairman of Initiative Online Print, and founder of the Online Print Summit, to explore the emerging world of agentic print.

Bernd explains how online print is evolving beyond web-to-print and traditional e-commerce toward a model where AI agents can help move a job from an initial prompt to production. That could include identifying suppliers and evaluating factors such as capabilities, delivery requirements, location, price, and other variables.

The conversation explores what this shift could mean for printers, including:

• Why SEO alone may no longer be enough
• The growing importance of GEO and machine-readable information
• MCP, UCP, and the infrastructure developing around agentic commerce
• What printers can do now to become more “agent ready”
• Why structured product and capability data will matter
• Who owns the customer when AI agents mediate transactions
• How digital embellishment could fit into agentic print
• Why agentic workflows could make print more accessible, not less relevant

Bernd also makes a provocative case for print becoming infrastructure again as AI makes it easier for people to turn ideas and digital creations into physical products.

And because it’s Taktiful Tuesdays, the conversation eventually leaves AI behind for German food, cooking, Chardonnay, and Bernd’s ideal meal.

If you’re trying to understand where online print, AI, automation, and agentic commerce may be heading next, this is a conversation worth watching.

Get the white paper discussed: https://zipcon.de/en/agentic-print/