Erik Norman · President · SwissQprint · America
On the final day of PRINTING United 2026 in Las Vegas, Morten B. Reitoft meets Erik Norman, President of swissQprint America, to talk about customers, technology — and why the relationship after the sale matters just as much as the printer itself.
The show has been busy for swissQprint, and one customer provided a particularly nice surprise. A long-standing client who originally planned to purchase one Karibu roll-to-roll printer returned to the booth and decided to buy two.
For Erik, that says something important about trust.
INKISH recently visited 40 Visuals in Michigan, where swissQprint technology is used to produce demanding work for high-end brands. What stood out wasn’t only the print quality and productivity, but how highly the customer spoke about the swissQprint applications and service teams.
And Erik believes that is fundamental.
The printer itself is ultimately a tool. The real value comes when technology, applications knowledge, service, and customer support combine to help the PSP produce reliably, solve problems, and develop profitable new applications.
swissQprint is often associated with exceptional quality and specialty work, but Erik also stresses that these are very much everyday production machines. They need to handle the bread-and-butter work that keeps a wide-format business running while also opening opportunities for higher-margin applications.
That combination is becoming increasingly important as customers look for fewer devices that can handle a broader range of work.
Premium applications when required.
High-volume everyday production when needed.
And a support team that helps make both profitable.
Watch Morten B. Reitoft’s conversation with Erik Norman from swissQprint America at PRINTING United 2026 in Las Vegas.
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Sat September 26th
Doug Richards · Product Partner Line Manager...
A surprising amount of print production still starts with an email. At PRINTING United 2026 in Las Vegas, Pat McGrew meets Doug Richards from Fiery to see how Fiery Scribe can remove much of the manual work normally involved in turning those emails into production-ready jobs. The traditional process is familiar. An operator opens the email, reads the customer instructions, downloads the attached PDF, imports it into the Fiery, interprets the specifications, sets copies, media, color, imposition and finishing — and only then can the job move toward production. Fiery Scribe uses AI to shorten that process dramatically. A customer can simply send an email describing what they want — perhaps 25 black-and-white booklets — and attach the PDF. Scribe interprets the request, applies the relevant job properties and sends the file directly into Fiery Command WorkStation, ready for the operator to review. The human is still in control. If information is missing or something needs clarification, the operator can see both the original request and the settings Scribe has applied, make adjustments and communicate back with the customer. For busy print environments where dozens of jobs arrive through email every day, removing repetitive job-entry clicks can create a significant productivity gain. Doug describes one early user returning to an inbox containing 40 untouched job requests and using Scribe to quickly move those emails into the Fiery workflow instead of manually recreating each job. Fiery Scribe supports selected FS500 Pro/FS500 servers and later and is available as a licensed application within Command WorkStation. Email in. Job ticket created. Operator checks it. Print. Watch Pat McGrew's conversation with Doug Richards from Fiery at PRINTING United 2026 in Las Vegas.