The Only Print Editor You Need? AI Is Changing Everything · Axel Marciniak · Printess · FLOW 2026

What if one online editor could handle everything from business cards and photo books to beach flags, mugs, and large-format printing — and artificial intelligence could build the templates for you?

At FLOW 2026 in Bad Hersfeld, INKISH’s Morten Reitoft meets Axel Marciniak from Printess to explore a web-to-print platform making a bold promise: the only editor you need.

Printess combines professional design capabilities, familiar from applications such as Adobe InDesign, with an intuitive web-based environment designed for both printing companies and their customers. Complex layouts, text flows, layers, and personalization options can be created with a single tool, while the customer-facing interface is generated automatically based on the product’s configuration.

For printers looking to offer Canva-like design experiences directly through their own webshops, this creates interesting possibilities. Different products, different storefronts, and different customer experiences can all be managed through the same platform.

And then there’s AI.

With the new Printess AI Assistant, users can describe what they want to create, upload reference images, and let AI generate editable templates, design elements, and even personalized marketing content. What previously required significant design and development work can now begin with a simple prompt.

Axel also explains Printess’s accessible business model, allowing printers to start small, experiment with the technology, and scale as their business grows.

An interesting conversation about making professional print design more accessible, simplifying web-to-print, and putting AI directly into the hands of printers and their customers.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH