Print Is Just the Beginning – From Personalization to Omnichannel · Phil Gaskin · XMPie · FLOW 2026

What if printing companies could offer much more than personalized print — and actually measure the results of every campaign?

At FLOW 2026 in Bad Hersfeld, INKISH’s Morten Reitoft meets Phil Gaskin from XMPie to explore how a platform that started with variable data printing has evolved into a comprehensive solution for personalization, web-to-print, e-commerce, and omnichannel marketing.

For 26 years, XMPie has helped printers turn customer data into personalized communications. Today, the possibilities extend far beyond printed products. By connecting physical print with digital channels, printers can deliver interactive campaigns combining print, online experiences, messaging, and measurable customer engagement.

Phil explains how XMPie’s integration with Adobe maintains the creative freedom and typographical control designers expect, while enabling customers to personalize products and campaigns through online storefronts. The same platform can manage ordering, campaign deployment, and analytics, providing valuable insights into campaign performance.

And this isn’t just technology for large printing companies. From small businesses to multinational organizations, XMPie offers different entry points depending on the customer’s needs and ambitions.

The conversation also explores programmatic print, the growing importance of open integrations, and how AI is helping XMPie simplify operations and introduce new creative possibilities.

Perhaps most importantly, Phil explains how expanding into digital services can help printers protect existing print volumes while developing entirely new revenue opportunities.

A conversation about the evolving value of print and why the future of printing may depend as much on connecting communication channels as on producing the printed product itself.

Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH