Your Machines Have Data. Your Operators Have Answers. · Andrew Woollams · OFS · FLOW 2026
Your printing machines generate enormous amounts of data. But what if the most valuable insights actually come from the people operating them?
At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Andrew Woollams from OFS to explore how combining real-time machine data with operator feedback creates a completely different level of production intelligence.
With more than 20 years of experience in the printing industry, including 15 years at HP Industrial Print, Andrew understands the challenges printers face in improving productivity, identifying bottlenecks, and understanding what’s really happening on the production floor.
OFS takes a manufacturing-focused approach to production visibility, connecting machine performance data with something equally important: the voice of the workforce. After all, operators often know more about what’s happening on the factory floor than anyone else.
And now AI is making that information dramatically more accessible.
With Maven, OFS introduces an AI-powered operational assistant that allows anyone, from machine operators to senior management, to ask questions about production performance using natural language. Why is one production line performing better than another? Where are the biggest losses occurring? What happened while the production manager was away?
Instead of spending hours analyzing reports, Maven can deliver insights, comparisons, and visualizations in seconds, turning complex production data into actionable information.
From commercial printing and packaging to industrial print and finishing, OFS demonstrates why the next step in automation isn’t simply collecting more data, but understanding it — and giving the people closest to production a stronger voice.
A conversation about AI, manufacturing intelligence, and why smarter factories need both better technology and better human insights.
Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH
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Wed November 4th
Print Is Just the Beginning – From Personal...
What if printing companies could offer much more than personalized print — and actually measure the results of every campaign? At FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Phil Gaskin from XMPie to explore how a platform that started with variable data printing has evolved into a comprehensive solution for personalization, web-to-print, e-commerce, and omnichannel marketing. For 26 years, XMPie has helped printers turn customer data into personalized communications. Today, the possibilities extend far beyond printed products. By connecting physical print with digital channels, printers can deliver interactive campaigns combining print, online experiences, messaging, and measurable customer engagement. Phil explains how XMPie's integration with Adobe maintains the creative freedom and typographical control designers expect, while enabling customers to personalize products and campaigns through online storefronts. The same platform can manage ordering, campaign deployment, and analytics, providing valuable insights into campaign performance. And this isn't just technology for large printing companies. From small businesses to multinational organizations, XMPie offers different entry points depending on the customer's needs and ambitions. The conversation also explores programmatic print, the growing importance of open integrations, and how AI is helping XMPie simplify operations and introduce new creative possibilities. Perhaps most importantly, Phil explains how expanding into digital services can help printers protect existing print volumes while developing entirely new revenue opportunities. A conversation about the evolving value of print and why the future of printing may depend as much on connecting communication channels as on producing the printed product itself. Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH