Adrian Mayr · Müller Martini

In this session, we talk to Head of Product Management & Corporate Marketing, Adrian Mayr from Müller Martini. The Swiss binding equipment vendor is a well-known exhibitor at tradeshows like drupa and even decided to participate at printing-expo.online. This session will discuss what needs the expo’s fulfilled and what Müller Martini expects from participating in events like drupa vs. a virtual event. We will also discuss whether virtual events can do things that the physicals can’t?