Create a Print Product in One Minute with AI · Nico Olejniczak · CloudLab · FLOW 2026
Imagine creating a complete print product in your online store simply by telling an AI assistant what you want. No complicated configuration, no endless setup screens — just describe the product, and the system does the work.
At FLOW 2026 in Bad Hersfeld, INKISH’s Morten Reitoft meets Nico Olejniczak, Chief Commerce Officer at CloudLab, for a conversation about the future of web-to-print, artificial intelligence, and how technology is making it easier for printers to sell their products online.
CloudLab has been developing web-to-print solutions for more than a decade, with its portfolio now including printQ for online print sales, packQ for packaging, and brandQ for marketing and brand management.
One of CloudLab’s defining strengths is customization. Rather than offering identical webshops to every customer, the company develops solutions adapted to different business models, product portfolios, and customer requirements — from smaller printing companies to major online print providers.
But AI is creating new possibilities.
Nico explains how CloudLab is preparing a new generation of AI-powered functionality that can assist customers with design creation, recognize existing branding, and use additional AI models to check whether artwork is suitable for production.
Even more interesting is AI working behind the scenes. Instead of manually configuring a new print product, users can describe something as simple as a four-page DIN-long flyer. The system can then generate the product structure, select materials, and prepare the configuration for online sales — potentially within a minute.
The conversation also explores CloudLab’s sophisticated online editors, interactive 3D previews for packaging and exhibition applications, and the importance of connecting online sales with pricing, calculation, and production systems.
For printing companies, this represents an interesting shift. Web-to-print is no longer just about putting a product catalog online. It’s increasingly about removing complexity for both customers and employees, making print easier to design, configure, order, and produce.
A fascinating look at how AI could transform web-to-print from a complex software environment into a more intuitive and accessible way of doing business.
Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH
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Fri November 6th
Who Built FLOW? Meet the Man Behind the Exhib...
What does it take to transform a working print factory into an exhibition — and then take everything down again just a few days later? On the final day of FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Kor Schokker from Schokker Producties, the man whose team built the exhibition environment that brought FLOW to life at Probo's production facility. For Kor and his team, exhibition construction is nothing new. But transforming an entire factory into a professional, welcoming exhibition with a consistent visual identity, numerous exhibitors, and thousands of details to coordinate is quite another challenge. Schokker Producties is a Dutch company specializing in exhibition construction, signage, vehicle wrapping, interior applications, and visual communication. With a team of approximately 15 people, the company serves customers primarily in the Netherlands while following them to exhibitions internationally. Kor also shares an interesting perspective on his long-standing relationship with Probo. Rather than operating his own large-scale printing facility, he relies on Probo as a trusted production partner, providing quality, competitive pricing, and fast delivery. It's a relationship that demonstrates how specialization and outsourcing can work together successfully. And sustainability is an important part of the story. The exhibition structures are designed for reuse, enabling the creation of impressive environments without starting from scratch each time. As FLOW comes to an end, Kor and his team are already preparing for their next project, building an exhibition for agricultural robotics specialist Lely. A conversation about craftsmanship, collaboration, sustainable exhibition construction, and the people behind the scenes who make events like FLOW possible. Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH