Eef de Ridder is the Vice President of the EMEA Graphics Communications Group and has for years influenced how Ricoh has positioned itself as one of the major players in the industry. In the interview, Eef de Ridder explains that Ricoh in the graphics arts segment is a new player and that it was only in 2012 that Ricoh entered the market – and maybe you remember – the 9xxx and 7xxx series were true game changers with high-quality, lower acquisition and operational cost. The inkjet business came along with the acquisition of IBM’s print division and its InnoPrint machines.

Of course, we also talk about the current offerings and market positioning of Ricoh – their new Pro Z75 and VC80000 are products Eef de Ridder and Ricoh have expectations for. Under all circumstances, a super interview that I am sure will give you great insights!

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