Ep 50: Why Paper Is the OG Embellishment with Michele Pistone

In this special 50th episode of Taktiful Tuesdays, Eric Vessels sits down with Michele Pistone, Marketing Manager at Neenah Paper, for a conversation about paper, packaging, and tactile communication.

Michele shares why paper is not just a substrate, but part of the brand experience. They dig into what makes packaging feel premium, why print still builds trust in a digital world, and how color, texture, weight, and restraint can shape perception before foil or varnish ever enter the picture.

The conversation also sets up an upcoming Tactisphere Live session with Neenah Paper, where the team will go even deeper into paper, unboxing, and why paper is the OG embellishment.

Join us for “Neenah Paper Live Unboxing: The O.G. embellishment explained” in The Taktisphere on Thursday, Apr 23 at 1pm EDT 👉 https://taktisphere.com/c/taktisphere-live/neenah-live-unboxing