Even Competitors Are Welcome! · Matthias Annaheim · Hunkeler Innovationdays 2027
What happens when one of the printing industry’s most established events opens its doors even wider — including to direct competitors?
At FLOW 2026 in Bad Hersfeld, INKISH’s Morten Reitoft meets his good friend Matthias Annaheim from Hunkeler for a conversation about the upcoming Hunkeler Innovationdays, taking place February 22–25, 2027, in Lucerne, Switzerland.
The 16th edition marks an important milestone. For the first time, Hunkeler and Müller Martini are organizing the event together following their merger, bringing their combined expertise into an exhibition known for live demonstrations, connected production solutions, and practical innovation.
And this time, something else is changing.
Hunkeler Innovationdays is opening its doors to competitors, reinforcing its position as a meeting place for the entire printing industry rather than simply a showcase for individual manufacturers. As Matthias explains, the future of print depends on collaboration, sharing knowledge, and connecting technologies across traditional company boundaries.
The theme for 2027 is “imPRESSed” — a promise that visitors will discover technologies, applications, and ideas that leave a lasting impression.
Matthias also shares encouraging early registration figures, with approximately one-third of registered visitors being newcomers to the event. It’s an interesting indication that Hunkeler Innovationdays continues to attract new audiences while maintaining its loyal following.
The conversation also touches on what goes into organizing successful industry events, the importance of a relaxed and welcoming atmosphere, and how FLOW and Hunkeler Innovationdays share a belief in bringing people together around real technology and meaningful conversations.
And yes, INKISH will once again contribute its printed magazine, demonstrating what’s possible when digital printing, automation, and finishing come together.
A friendly conversation about innovation, cooperation, and why the best industry events are about much more than machines.
Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH
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Fri November 6th
Who Built FLOW? Meet the Man Behind the Exhib...
What does it take to transform a working print factory into an exhibition — and then take everything down again just a few days later? On the final day of FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Kor Schokker from Schokker Producties, the man whose team built the exhibition environment that brought FLOW to life at Probo's production facility. For Kor and his team, exhibition construction is nothing new. But transforming an entire factory into a professional, welcoming exhibition with a consistent visual identity, numerous exhibitors, and thousands of details to coordinate is quite another challenge. Schokker Producties is a Dutch company specializing in exhibition construction, signage, vehicle wrapping, interior applications, and visual communication. With a team of approximately 15 people, the company serves customers primarily in the Netherlands while following them to exhibitions internationally. Kor also shares an interesting perspective on his long-standing relationship with Probo. Rather than operating his own large-scale printing facility, he relies on Probo as a trusted production partner, providing quality, competitive pricing, and fast delivery. It's a relationship that demonstrates how specialization and outsourcing can work together successfully. And sustainability is an important part of the story. The exhibition structures are designed for reuse, enabling the creation of impressive environments without starting from scratch each time. As FLOW comes to an end, Kor and his team are already preparing for their next project, building an exhibition for agricultural robotics specialist Lely. A conversation about craftsmanship, collaboration, sustainable exhibition construction, and the people behind the scenes who make events like FLOW possible. Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH