Hans Gerhard Solterbeck · Managing Director · Max Daetwyler
English text below the Spanish description:
En el último día de PRINTING United 2026 en Las Vegas, conversamos con Hans Saltenbeck, de Max Daetwyler de México, sobre Atexco y el creciente interés por la tecnología inkjet industrial china en México y Latinoamérica.
Max Daetwyler de México cuenta con más de 30 años de experiencia en la industria gráfica y representa un amplio portafolio de tecnologías para rotograbado, flexografía, offset, preprensa e impresión digital. Atexco se ha convertido en un componente importante de esa oferta, especialmente a medida que las empresas de impresión comercial y de empaque avanzan hacia una mayor producción digital. Max Daetwyler de México incluye oficialmente a Atexco entre las marcas que representa.
Hans explica que Atexco ofrece sistemas inkjet de hoja y bobina en diferentes formatos, tanto monocromáticos como a color, combinando alta productividad con tecnología de tinta a base de agua.
Pero uno de los aspectos más interesantes de la propuesta de Atexco es su economía.
La inversión en equipos resulta competitiva frente a muchas alternativas tradicionales y, gracias al desarrollo y la fabricación propia de tintas, también puede ofrecer costos de producción atractivos. Para aplicaciones como libros, impresión comercial y otros trabajos de alto volumen, esto puede significar un retorno de la inversión más rápido.
Hans también destaca que introducir tecnología china en Latinoamérica requiere mucho más que un buen precio.
Max Daetwyler ha invertido en técnicos capacitados y en un inventario local de refacciones en México, lo que le permite realizar instalaciones, capacitación, mantenimiento y servicio directamente en la región.
Tecnología, productividad y precio son fundamentales.
Pero sin un servicio técnico local que los respalde, la ecuación no está completa.
Mira la conversación con Hans Saltenbeck, de Max Daetwyler de México, en el stand de Atexco durante PRINTING United 2026 en Las Vegas.
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On the final day of PRINTING United 2026 in Las Vegas, we meet Hans Saltenbeck from Max Daetwyler de México to talk about Atexco and the growing interest in Chinese industrial inkjet technology across Mexico and Latin America.
Max Daetwyler de México has been active in the graphic arts industry for more than 30 years and represents a broad portfolio of technologies across gravure, flexo, offset, prepress and digital printing. Atexco is now an important addition to that portfolio, particularly as commercial and packaging printers continue their transition toward digital production. Max Daetwyler de México officially lists Atexco among the manufacturers it represents.
Hans explains that Atexco offers sheetfed and roll-fed inkjet systems in several formats, including monochrome and color configurations, with high production speeds and water-based inkjet technology.
But perhaps the most interesting part of the Atexco proposition is economics.
The equipment investment is positioned competitively compared with many established alternatives, while Atexco’s own development and production of ink can also create an attractive running-cost model. For customers producing books, commercial print and other high-volume applications, that can translate into a faster return on investment.
And Hans emphasizes that selling Chinese technology into Latin America requires more than an attractive purchase price.
Max Daetwyler has invested in locally trained technicians and spare-parts inventory in Mexico so installations, training, maintenance and service can be handled locally. That support infrastructure is particularly important as Atexco installations begin reaching more customers in the region.
Technology, productivity and price matter.
But without local service behind them, the equation isn’t complete.
Watch the conversation with Hans Saltenbeck from Max Daetwyler de México at the Atexco booth at PRINTING United 2026 in Las Vegas.
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Sat September 26th
Doug Richards · Product Partner Line Manager...
A surprising amount of print production still starts with an email. At PRINTING United 2026 in Las Vegas, Pat McGrew meets Doug Richards from Fiery to see how Fiery Scribe can remove much of the manual work normally involved in turning those emails into production-ready jobs. The traditional process is familiar. An operator opens the email, reads the customer instructions, downloads the attached PDF, imports it into the Fiery, interprets the specifications, sets copies, media, color, imposition and finishing — and only then can the job move toward production. Fiery Scribe uses AI to shorten that process dramatically. A customer can simply send an email describing what they want — perhaps 25 black-and-white booklets — and attach the PDF. Scribe interprets the request, applies the relevant job properties and sends the file directly into Fiery Command WorkStation, ready for the operator to review. The human is still in control. If information is missing or something needs clarification, the operator can see both the original request and the settings Scribe has applied, make adjustments and communicate back with the customer. For busy print environments where dozens of jobs arrive through email every day, removing repetitive job-entry clicks can create a significant productivity gain. Doug describes one early user returning to an inbox containing 40 untouched job requests and using Scribe to quickly move those emails into the Fiery workflow instead of manually recreating each job. Fiery Scribe supports selected FS500 Pro/FS500 servers and later and is available as a licensed application within Command WorkStation. Email in. Job ticket created. Operator checks it. Print. Watch Pat McGrew's conversation with Doug Richards from Fiery at PRINTING United 2026 in Las Vegas.