This edit will teach you more about the acquisition and what it will lead to. Wayne Beckett and Morten B. Reitoft are now colleagues, and both are excited about the new opportunities this collaboration will bring. Listen, engage, react! AI curated Transcript: Morten B. Reitoft and Wayne Beckett have announced a groundbreaking merger between INKISH and Print Connect. This partnership brings together two industry pioneers who share a vision of creating a global presence and a unified platform for the print industry. Print Connect, launched over a year ago, has made significant strides, with 420,000 unique website visits and over 2 million page views in the past year. Its database boasts nearly 40,000 businesses, but as Wayne Beckett acknowledges, it lacked a crucial editorial component. “Having Morten as Editor-in-Chief of Print Connect Online is a game changer,” Wayne stated, highlighting the collaboration’s potential to enrich their offerings. Morten expressed equal enthusiasm, noting his admiration for Print Connect Online’s innovative approach, including virtual expos that have reshaped industry engagement. “We’ve always seen INKISH as a content creation company rather than just a media platform,” Morten explained. The merger combines INKISH’s expertise in content with Print Connect’s robust platform, creating new opportunities for both companies and their audiences. The partnership plans to expand Print Connect into a four-tier platform better serve print service providers (PSPs) and converters. The first level includes an affordable membership, costing less than €50 annually, which grants access to an extensive library of educational resources, files, and films tailored for printing companies. This initiative establishes an online repository to facilitate knowledge sharing and community building. Additionally, the merger introduces the concept of Joint Membership Programs (JMP), which will encourage physical user groups. These events will unite multiple companies to foster collaboration and mutual growth. Higher platform levels will cater to OEMs, suppliers, and software companies, offering sponsorship opportunities and online webinars. Wayne and Morten also outlined the redefined roles within this new structure. Wayne will focus on sales and international trade shows, while Chris Beckett will handle backend operations, including content management and posting. Morten emphasized the importance of maintaining the original vision and ensuring continuous shareholder incentives, with Wayne and Chris retaining stakes in the business. Financially, the merger includes INKISH’s acquisition of a 50% stake in Print Connect, intending to increase ownership to 80%. This partnership ensures Print Connect’s growth, backed by INKISH’s resources and expertise. “When we sat down at the non-event in Denmark and discussed this opportunity, it was a no-brainer,” Wayne remarked, expressing confidence in the collaboration’s potential. The merger promises enhancements without disruptions for customers and industry participants. Both companies are committed to delivering improved services and new engagement opportunities. “If you are a PSP or converter, sign up for Print Connect Online,” Morten urged, hinting at exciting developments. This partnership marks a significant step forward, combining the strengths of INKISH and Print Connect to drive innovation and growth in the print industry. Wayne aptly concluded, “We’re looking forward to the future for INKISH, Resolve, and the products we produce.”