Oscar Vidal · Global Director, Product & Strategy Large Format Productions · HP
At PRINTING United 2026 in Las Vegas, Wayne Beckett meets Oscar Vidal from HP for a look at something new: AI moving directly into the printer.
The new HP Latex R530 AI Printer combines HP’s compact hybrid platform with edge AI capabilities designed to simplify everyday production decisions.
One example is print-mode selection.
Once the job reaches the printer, the onboard system can analyze the file together with media and production characteristics and recommend the appropriate print settings. Instead of relying entirely on an experienced operator to decide how many passes or which print mode should be used, the printer can increasingly help make that decision itself.
For Oscar, that is particularly interesting for smaller and medium-sized PSPs where experienced operators may not always be available.
The R530 itself is designed as a compact hybrid platform capable of switching between flexible roll-fed materials and rigid substrates. It handles media up to 1.6 meters wide and 5 cm thick and can print applications ranging from self-adhesive vinyl and textiles to foamboard, aluminum composite, wood, and glass.
HP PrintOS Production Hub also plays an important role upstream, where AI can already assist with tasks such as image enhancement before the job reaches production.
But perhaps the most interesting point is that this is only the beginning.
With AI processing now available at the printer itself, HP can continue adding new capabilities and use cases over time.
AI isn’t simply sitting beside the production workflow anymore.
It’s beginning to become part of the machine.
Watch Wayne Beckett’s conversation with Oscar Vidal from HP at PRINTING United 2026 in Las Vegas.
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Sat September 26th
Doug Richards · Product Partner Line Manager...
A surprising amount of print production still starts with an email. At PRINTING United 2026 in Las Vegas, Pat McGrew meets Doug Richards from Fiery to see how Fiery Scribe can remove much of the manual work normally involved in turning those emails into production-ready jobs. The traditional process is familiar. An operator opens the email, reads the customer instructions, downloads the attached PDF, imports it into the Fiery, interprets the specifications, sets copies, media, color, imposition and finishing — and only then can the job move toward production. Fiery Scribe uses AI to shorten that process dramatically. A customer can simply send an email describing what they want — perhaps 25 black-and-white booklets — and attach the PDF. Scribe interprets the request, applies the relevant job properties and sends the file directly into Fiery Command WorkStation, ready for the operator to review. The human is still in control. If information is missing or something needs clarification, the operator can see both the original request and the settings Scribe has applied, make adjustments and communicate back with the customer. For busy print environments where dozens of jobs arrive through email every day, removing repetitive job-entry clicks can create a significant productivity gain. Doug describes one early user returning to an inbox containing 40 untouched job requests and using Scribe to quickly move those emails into the Fiery workflow instead of manually recreating each job. Fiery Scribe supports selected FS500 Pro/FS500 servers and later and is available as a licensed application within Command WorkStation. Email in. Job ticket created. Operator checks it. Print. Watch Pat McGrew's conversation with Doug Richards from Fiery at PRINTING United 2026 in Las Vegas.