Paula Comes Ahedo 路聽Director of Strategy HP 路聽Reporting from the Drupa 2024 show floor

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https://www.linkedin.com/in/paulacomesahedo/

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Jun 05 , 2024

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Tue February 10th

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Torben Pedersen Sales SOS Racing Spare Parts

Torben Pedersen wasn't born into the printing industry, but sometimes one thing leads to the next, and suddenly, he is selling car wraps and other auto decorations. In this interview, we discuss the added value of reselling a fully wrapped vehicle, how business owners see cars as an advertising opportunity, and more. Enjoy!