Print Anywhere in the World – One Global Infrastructure · Alex Zayats · Cloudprinter · FLOW 2026
What if you could connect your business to a global network of printing companies without having to manage every supplier, production workflow, and delivery process yourself?
At FLOW 2026 in Bad Hersfeld, Pat McGrew meets Alex Zayats from Cloudprinter to explore how a global print production infrastructure enables businesses to automate ordering, production, and fulfillment across international markets.
Cloudprinter connects print buyers with printing partners around the world through APIs and integrations with popular platforms such as Shopify, WooCommerce, and Zapier. Whether customers operate sophisticated e-commerce environments or need a custom integration, the goal is to make global print production accessible through one connected infrastructure.
But managing a worldwide printing network requires more than software. Alex explains how Cloudprinter combines automation with supplier relationships, quality control, service-level agreements, and continuous communication to maintain reliable production across different locations.
Artificial intelligence is also becoming part of the operation, helping Cloudprinter respond to customer inquiries around the clock with more relevant, personalized support.
The conversation explores Cloudprinter’s customizable brand portals, allowing companies to create branded ordering environments for employees, partners, and customers. Pat also highlights the Girls Who Print merchandising store as an example of how these solutions can support specific customer requirements.
An interesting perspective on how cloud technology, APIs, AI, and distributed manufacturing are changing the way print is bought, produced, and delivered.
Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH
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Wed November 4th
Print Is Just the Beginning – From Personal...
What if printing companies could offer much more than personalized print — and actually measure the results of every campaign? At FLOW 2026 in Bad Hersfeld, INKISH's Morten Reitoft meets Phil Gaskin from XMPie to explore how a platform that started with variable data printing has evolved into a comprehensive solution for personalization, web-to-print, e-commerce, and omnichannel marketing. For 26 years, XMPie has helped printers turn customer data into personalized communications. Today, the possibilities extend far beyond printed products. By connecting physical print with digital channels, printers can deliver interactive campaigns combining print, online experiences, messaging, and measurable customer engagement. Phil explains how XMPie's integration with Adobe maintains the creative freedom and typographical control designers expect, while enabling customers to personalize products and campaigns through online storefronts. The same platform can manage ordering, campaign deployment, and analytics, providing valuable insights into campaign performance. And this isn't just technology for large printing companies. From small businesses to multinational organizations, XMPie offers different entry points depending on the customer's needs and ambitions. The conversation also explores programmatic print, the growing importance of open integrations, and how AI is helping XMPie simplify operations and introduce new creative possibilities. Perhaps most importantly, Phil explains how expanding into digital services can help printers protect existing print volumes while developing entirely new revenue opportunities. A conversation about the evolving value of print and why the future of printing may depend as much on connecting communication channels as on producing the printed product itself. Recorded at FLOW 2026 · Bad Hersfeld, Germany · INKISH